"Prescription for Change - A2".... keynote at DIA conference in Prague

"Technology offers the possibilities of greater efficiency. To really realise these benefits there will need to be changes in working practices. These changes need to be adopted consistently throughout the organisation, but too often technology projects focus on the technology, not the end users of the technology. For the end users WIIFM stands not for "What's In IT for Me?, but "Why Is It Forced on Me?". The prescription: A₂ (Adoption₂) to be taken daily, until the WIIFM symptoms go away. "