WIIFM - the alternative version
Normally WIIFM stands for "What's In It For Me" but at a recent
meeting the sales team of a Siebel implementation renamed it to "Why
Is It Forced on Me"
The is the weblog for Ideas-Warehouse. Whenever we have an interesting idea, client meeting or discussion and it is worth writing about - it is here. Some of the ideas count as "thought leadership" and the rest we thought you'd like to hear about... Visit the BIG Blog which has longer Thought Leadership articles, or go back to the Ideas-Warehouse website
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